Alter: Change Your Perspective
‘Alter’ is a diversity campaign and product launch advertising a new action figure on the market. The action figure – a strong, black, African female character – intends to inject more diversity into ‘Geek Culture’. A subculture that, for a very long time, has predominantly been meant to only appeal to a certain race and gender: white boys and men. Severely lacking in diversity in its characters and stories. This project aims to give young black, African children – particularly black, African girls – who enjoy reading comics, playing video games and all aspects of geek culture, a sense of acceptance and empowerment. It aims to celebrate diversity and inclusion in this subculture. To transform peoples’ perspectives and stereotypical views of this field and highlight the importance of inclusivity and representation of all genders, races and cultures in all forms of media.